Subscribe
for just...
plus
You are not allow to say that your product may only be bought by white people. You are not allowed to restrict it to men only. So why do brands think it is acceptable to discriminate people based on geography?
There is a lot of talk about how the internet changes who is in control, and how businesses have no say in the future of commerce. While some of this might be true, it is not really a new thing. The internet isn't liberating the past; it is liberating itself.
Most of the problems we have-about getting people to pay for online content-are self imposed. Companies violate the basic of right people when they decide to restrict a product. And when people fight back, they, in turn, violate the basic rights of the content creators.
If you want to change this, if you want start making money online, you have to stop creating restrictions, and focus enabling your products.
So for all publishers, content creators, and app developers-this is a primer on the basic rights of people. You have to embrace these principles, if want to stand a chance of persuading people to pay for your products.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
The advertising is slowly slipping away from publishers, so what do we do to change that?
Free for subscribers
...or full access for $9
How we can rethink the role of curation to be more than just a filter.
Free for subscribers
...or full access for $9
When publishers discuss young people, they often forget that they live in a world of choices.
Free for subscribers
...or full access for $9
Why publishers shouldn't rely on consent dialog boxes, but need to rethink their overall structure.
Free for subscribers
...or full access for $9
Most publishers define trust in terms of facts, but real trust is about value.
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
plus
plus