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By Thomas Baekdal - January 2015

The Value of Momentum And Reputation

In several of my Plus reports, like "Building Customer Momentum and Lifetime Value", I have advocated that brands and publishers should focus much more on building up momentum, rather than focusing on campaigns. And let me show you just one of hundreds of reasons why this works.

First, let me ask you this: "What do you get when you repeatedly prove to be a source of value? When you repeatedly show that you care about making something worth paying attention to? And what do you get when you build up enough of a reputation that people no longer have any doubts about buying something from you?"

The answer is obvious. You get the most awesome market condition that anyone could dream about.

Case in point. Yesterday, the creator of The Oatmeal, which we all know and love for its wonderful cartoons, Elan Lee and Shane Small, decided to create a simple but creative card game called "Exploding Kittens".

And in order to sell this game, they put it up on Kickstarter, hoping to raise a very conservative $10,000.

Here is the intro video: