Subscribe
for just...
plus
There is something absolutely wonderful happening in the world of media right now around small publishers.
Right now, we are seeing an incredibly strong trend among new and independent journalists starting their publications, their own newsletters, and their own podcasts ... and they are winning.
This is something that makes me very excited, because I believe this is a key part of the future world of media.
Now, don't get me wrong. We will still have massive media companies. The New York Times is not going anywhere, nor are VC-backed companies like the sports site Athletic. But, the independent media space is booming. And in many places it is taking over where old media is falling down, and it's doing so with a new type of journalistic purpose that will define how we think about publishing as a whole.
There are hundreds of examples I could talk about, but what everyone is asking is how to actually make this work. What business model should independent publishers focus on? What pitfalls should you be aware of, what strategies should you have?
Well, I will try to answer all of these in this 28-page report.
So if you are a journalist thinking about starting your own thing, this one's for you.
One of the biggest differences between old and new media is why it exists. Old media exists to give people something to read. New media exists to help people focus.
Obviously, this is a very simplistic way of talking about it, but you can see this when you look at the scope of traditional publishers.
Think about something like a local newspaper. What is that? Well, it's a daily collection of stories about anything that has happened in a local area. There is a bit of crime coverage, political coverage, local events, local business news, some cultural happenings, a bit of sport, and more.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
We now know how to design a paywall
Free for subscribers
...or full access for $9
Being an independent publisher is great, but it's also hard.
Free for subscribers
...or full access for $9
Publishers have focus so much on putting news on Facebook. Now is the time to move it back.
Free for subscribers
...or full access for $9
The more relevant a news story is to an individual, the more useful it has to be.
Free for subscribers
...or full access for $9
What if news was based on data that benefited the reader?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
What service do we actually provide as newspapers?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
plus
plus