Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

plus

 
Plus Report - By Thomas Baekdal - July 2019

What the Heck is On-Demand News?

What if I told you that there is a new market for publishers, one that you already know about, and probably use every single week, and that is home to some of the best sources of information that you know?

What if I told you that this market is likely to become the second largest media market, and in some cases even the biggest one?

And what if I also told you that media have a weird blindspot for it, causing them to often ignore it when they talk about their future strategies and focus areas?

Does that sound intriguing? Well, it is, because this is the market for on-demand news. And the trends we see around this are exciting.

In this 27-page article, we will focus on on-demand news: What is it? How should you approach it? And what examples do we have? Because, just as the TV world is now massively shifting to on-demand TV, the same thing is happening with all other forms of media.

Step away from the time-capsule!

First of all, I feel a bit weird talking about on-demand news in the year 2019, because the concept of this has been around for so long, and we already use it every day.

But the problem I have is that, whenever I hear about something new a publisher is doing, they always seem to completely forget that on-demand news even exists.

So to really give you a sense of what on-demand news is all about, I want to show you something first.

I want to show you this:

This is a Danish magazine. Its name is: "Home - Denmark's cosiest weekly magazine", and reading it was a really weird experience (they dumped it into my mailbox as part of a marketing push). When I looked at this magazine, it was like I had just opened up a time-capsule.

 
This 27 page report is exclusive for subscribers. (login)

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

Subscribe
for just...
$9
MONTH
Subscribe
for just...
$99
YEAR
You get one month for free

 

Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.

As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.

I'm a company, can we pay via an invoice?

Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.

Is there an Enterprise Plan?

Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).

Can you create a report just for us?

Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.

 

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   strategy   —

plus

strategy:
What the Heck is On-Demand News?

plus

strategy:
The Inside Look at Zetland's Shift to Audio

plus

strategy:
The problem with in-market vs out-of-market for publishers

plus

strategy:
The future trends that define Disney+

free

strategy:
The Correspondent won't open a US office, which makes sense

plus

strategy:
The Challenge with Having Multiple Publishing Markets for the Same Publication