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By Thomas Baekdal - April 2011

A Cup of Optimism

Unemployment rates look bleak around the world. In the USA, it has been hovering around 9.5% for 14 months straight. So, what could big companies do to make a difference?

Two students, Rodrigo de Castro and Joan Unzer, came up with this concept for a Starbucks campaign. Unemployed people could print their resumes on Starbucks coffee cups, potentially reaching a huge audience of business people every day.

It is a brilliant concept. Ones of those fancy win-win ones. Some of the unemployed might get a job, while the loyalty towards Starbucks would increase substantially. The social effect alone would be staggering.

I reached out to Starbucks to get their reaction, and they had this to say:

The idea is very creative and is a great story, but it is not a program we currently have in place.

Mmmmm... well, get cracking Starbucks!

In the meantime, Starbuck did once again celebrate Earth Day (today), by awarding people who use a reusable coffee mug with a free brewed cup of coffee or tea.

 
 
 

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
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