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By Thomas Baekdal - June 2011

Creating Awareness about Garbage Cans

Here is a fun little idea. What do you do if you (as a city) want to get people to use the public garbage cans, instead of just littering the streets?

Some cities introduces hefty fines and tell the police to "do something about it." Other cities, like the City of Lucern (Switzerland), encourages you to have fun.

One works, the other one doesn't. All it takes as a bit of paint.

 
 
 

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
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