Here is a fun little idea. What do you do if you (as a city) want to get people to use the public garbage cans, instead of just littering the streets?
Some cities introduces hefty fines and tell the police to "do something about it." Other cities, like the City of Lucern (Switzerland), encourages you to have fun.
One works, the other one doesn't. All it takes as a bit of paint.
Almost every time a news site launched something new, they also cover the same stories the same way.
Editorial analytics is the tool we use to define how to report the news.
Google wants to build tracking into the browser, and then remove personal identifiers ... but is that good?
AIs can be both good and bad, but using an AI to fake some text is always bad.
Many people in the media wants newspapers to be tax exempt, but what about the rest of the media?
When a publishers says that WhatsApp converts 12 times more people than their website, what does that actually mean?
Facebook said that it wouldn't block misleading political ads, so let's talk about that
Cookies today are doing all kinds of bad things, but did you know that the original creators wanted to stop that?
We all knew this would happen, but Google won't pay publishers for snippets.
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé