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Last week, I published an article containing a 9 part video series about "How Story Telling is Changing?" and I received a tremendous amount of feedback from people saying this was really valuable to them.
This week, one of my tweeps, Jesper Outzen, posted a link to a couple of amazing videos featuring Simon Sinek. Simon is a great guy, and the author of "Start With Why." And he is an absolute master at explaining the core reason why people would want to connect with you - or buy your products.
So instead of watching whatever is on TV these days, watch this:
He presents a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers - and as a counterpoint Tivo, which appeared to be struggling.
Note: The audio is pretty bad at first, but they fix it a few minutes into the talk.
"We're not good at everything, we're not good by ourselves," says Simon Sinek at the 99% Conference. Our ability to build trust and relationships is the key to our survival as a race, and to thriving as ideamakers.
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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
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