Last week, I published an article containing a 9 part video series about "How Story Telling is Changing?" and I received a tremendous amount of feedback from people saying this was really valuable to them.
This week, one of my tweeps, Jesper Outzen, posted a link to a couple of amazing videos featuring Simon Sinek. Simon is a great guy, and the author of "Start With Why." And he is an absolute master at explaining the core reason why people would want to connect with you - or buy your products.
So instead of watching whatever is on TV these days, watch this:
He presents a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers - and as a counterpoint Tivo, which appeared to be struggling.
Note: The audio is pretty bad at first, but they fix it a few minutes into the talk.
"We're not good at everything, we're not good by ourselves," says Simon Sinek at the 99% Conference. Our ability to build trust and relationships is the key to our survival as a race, and to thriving as ideamakers.
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Editorial analytics is the tool we use to define how to report the news.
Google wants to build tracking into the browser, and then remove personal identifiers ... but is that good?
AIs can be both good and bad, but using an AI to fake some text is always bad.
Many people in the media wants newspapers to be tax exempt, but what about the rest of the media?
When a publishers says that WhatsApp converts 12 times more people than their website, what does that actually mean?
Facebook said that it wouldn't block misleading political ads, so let's talk about that
Cookies today are doing all kinds of bad things, but did you know that the original creators wanted to stop that?
We all knew this would happen, but Google won't pay publishers for snippets.
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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé