I'm was partly inspired by the picture GigaOm used in yesterday's article (about Facebook moving to HMTL5) to create this simple illustration:
I'm not going to write a long article explaining it, because the concept speaks for itself. Why force your readers into a specific consumption mode? Why limit yourself to one device?
Digital is not print. You do not choose your platform. The platform chooses you!
You do not want to link your readers to a device. You do not want to risk losing your hard earned subscriptions just because one day your readers decide that they want a different phone or tablet. It is like linking a print newspaper to a specific brand of mailboxes.
There is nothing wrong with creating an app if it extends what you do for your core readers. But don't limit yourself to an app or a specific device.
Almost every time a news site launched something new, they also cover the same stories the same way.
Editorial analytics is the tool we use to define how to report the news.
Google wants to build tracking into the browser, and then remove personal identifiers ... but is that good?
AIs can be both good and bad, but using an AI to fake some text is always bad.
Many people in the media wants newspapers to be tax exempt, but what about the rest of the media?
When a publishers says that WhatsApp converts 12 times more people than their website, what does that actually mean?
Facebook said that it wouldn't block misleading political ads, so let's talk about that
Cookies today are doing all kinds of bad things, but did you know that the original creators wanted to stop that?
We all knew this would happen, but Google won't pay publishers for snippets.
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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
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