Yesterday, Facebook launched the new Facebook Home for Android. It's not a Facebook phone per se, but more like a layer that sits in top of the phone. In Android terms, it's a launcher.
The idea is that instead of limiting your use of Facebook to just be inside an app, with 'Facebook Home' it becomes part of everything you do. From browsing websites, to using others apps, to answering emails, and so forth.
You can learn more about it from the Facebook Home info page.
I haven't yet had the opportunity play with this (it will become available on April 12, 2013), but I wanted to share my first impressions from a trend perspective:
Mark Zuckerberg said that having phones just for launching apps is not what we want. Instead the phone should be about people and how we interact with them.
Mark is spot on about that. And we have been seeing the shift from 'app' to 'use' with the many Android widgets on the Windows Phone and the Blackberry. The next big shift in smartphones will be from 'apps' to 'use'.
So that's great!
I have a really hard time getting excited about the new Facebook Home. The reason is, I don't see Facebook as being the starting point of every single interaction we have.
With Facebook Home, the first thing you will see (every time you look at your phone) are your friends' status updates. Every time.
This Baekdal/Executive article can only accessed bysubscribing to Baekdal/Executive (which also gives you full access to our full archieve of executive reports)
Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.
Baekdal comes in three tiers:
Free weekly newsletters for media professionals, focusing on news, trends, and quick insights.
Weekly media insights and analysis for journalists, editors, and business managers, helping you focus and optimize your newsroom and audience engagement.
In-depth media reports for editors-in-chief, executives, and other decision makers, helping you understand the future of media, trends, patterns, monetization, data, and strategies.
Almost every time a news site launched something new, they also cover the same stories the same way.
Editorial analytics is the tool we use to define how to report the news.
Google wants to build tracking into the browser, and then remove personal identifiers ... but is that good?
AIs can be both good and bad, but using an AI to fake some text is always bad.
Many people in the media wants newspapers to be tax exempt, but what about the rest of the media?
When a publishers says that WhatsApp converts 12 times more people than their website, what does that actually mean?
Facebook said that it wouldn't block misleading political ads, so let's talk about that
Cookies today are doing all kinds of bad things, but did you know that the original creators wanted to stop that?
We all knew this would happen, but Google won't pay publishers for snippets.
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé