Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

free

 
By Thomas Baekdal - September 2011

Google Circles Still Not Working

A while back I wrote an article about how Google+ Circles needs to be turned upside down. It's doesn't work, because people don't fit into ...well ...circles.

A saw a great example of this earlier today. Darren Rowse asked his followers to define why they where following him. He wanted to make better use of his circles.

Going to do some work on my Circles later today. Could you leave a quick comment below and tell me why you're following me? Would love just a word or two of what kind of category you'd select if you could. For example: Blogging, social media, photography, Australia.

It is a good idea, but it just doesn't work. Here is what people answered (a small sample):

People do not fit into just one circle, and there is no way for you generalize your audience. We are not simpletons. Even if we mainly follow a brand or a person for a specific reason, we also want to be a part of the whole.

When Darren asked what category people belonged to, people basically said: "all of them." Yes, in his case there is a slight bias towards blogging, but he cannot rule out the other categories.

The only option Darren has now is to keep posting everything to everyone.

This is the real problem with Google+ Circles. It presumes that our connections are limited to specific topics. Work people are only interested in work. Bike people are only interested in bike updates. Friends are only interested in personal posts.

It is just not true.

Part of this problem will be solved when Google+ open up for brand pages. Then Darren (and the rest of us) can create brand profiles for Problogger, Digital Photography School, or FeelGooder. This way he can create the right of level focus and people can decide what channels they want to follow.

The same is true for other brands on Facebook or Twitter. We know from countless studies that 40-something percent follow because of offers and discounts. And while that might be the main reason they follow, it is not the only reason.

If you are a big brand, like Walmart or Best Buy, it might be useful to create a channel for just discounts. It would probably make you a lot of money. But if you are a smaller brand mixing your communications means that you can expand how people perceive you.

I think Google+ should turn their circle concept upside down. But for brands, always remember people are complex beings. We like simplicity and focus, but we also do not want to feel left out.

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   thoughts   —

free

thoughts:
The Media is Like Having Your Best Friend Let You Down

free

thoughts:
The EU Snippet Tax is not About Copyright. It's About Protecting the Press

free

thoughts:
Smart Voice Assistants and Smart Homes ... from the past

free

thoughts:
Fixing how the Media Covers the US Midterm Election

free

thoughts:
It's not about polish. It's about dedication

free

thoughts:
Inside Story: What I did to get GDPR Compliant