There is much talk about how blogs are changing the way we look at media. The question is, "how big is it really?"
A new infographic ran the numbers from Technorati and Blogpulse and found that there are now 164 million blogs, but most of them have less than 1,000 visitors per month. 64% of bloggers are hobbyists.
Like all online studies, there seems to be some discrepancies in the data. For instance, they claim that "Only 21% of bloggers are full time bloggers," but then go on to say that, "Only 11% of bloggers are earning their primary income from blogging." How can 21% be full time bloggers if only 11% earn a living doing it?
Another interesting thing is that, "64% of bloggers are hobbyists. 66% of bloggers use personal satisfaction to measure their success."
What this tells us is that the blogging world is not really the real either creators or publishers. It is the realm of readers communication with their peers.
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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé