Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

free

 
By Thomas Baekdal - June 2011

iPad Usage Behaviors - Think Future Trends

iPad magazines and newspapers who are focusing on daily, weekly or monthly issues, front covers, flipping pages, etc. are designing for a world where consumption is something you sit down and do.

There are many studies about how people use the iPad, and how you, based on these studies, should think about the iPad. The research is telling us that the iPad is primarily used in the evening, in the living room and in the bedroom. It is a device people use to relax, to unwind etc. It is apparently not an active device like a laptop - except, of course, for all the games.

At a recent event, Mario Gacia said that because of this, "the iPad is an evening companion," and "the consumers shift their focus to prime time."

Um ...no!

We have not yet seen how people are really going use the iPad. People haven't changed yet. The iPad is not sufficiently connected yet. App developers have not yet matured. The business side of iPad use has not even started yet.

None of the studies out there tells the true story. They tell the story of how people use the iPad *before the shift*.

What is yet to come is the shift itself.

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   thoughts   —

free

thoughts:
More studies that don't mean what we think they mean

free

thoughts:
The thing about Facebook and political advertising

free

thoughts:
The Original Cookie specification from 1997 was GDPR compliant

free

thoughts:
The thing about the EU copyright law and Google refusing to pay

free

thoughts:
Drive-by awfulness on Twitter

free

thoughts:
Let's talk about that thing with Chrome Incognito Mode and Metered Paywalls