Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

free

 
By Thomas Baekdal - May 2004

News feeds, the Future of Newsletters

News feeds are a wonderful thing and it might very well be the next generation newsletters.

Today's newsletters have a number of issues that prevent it from gaining really widespread penetration.

And let's face it. Many people actually want to receive newsletters - if they are in control of them. But, today most people do not subscribe because of fear of not be able to unsubscribe in the future.

All these issues are solved with news feeds.

It basically solves all the negative issues we have with email based newsletters. It gives back the power to your readers, which is a good thing because that will, in turn, increase loyalty to you and your company.

We just need to make newsreaders a more widespread medium. Maybe we should have Microsoft and Apple to incorporate it directly into their email programs (mail and Outlook)?


Read also: News Feed with Style

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   thoughts   —

free

thoughts:
The Media is Like Having Your Best Friend Let You Down

free

thoughts:
The EU Snippet Tax is not About Copyright. It's About Protecting the Press

free

thoughts:
Smart Voice Assistants and Smart Homes ... from the past

free

thoughts:
Fixing how the Media Covers the US Midterm Election

free

thoughts:
It's not about polish. It's about dedication

free

thoughts:
Inside Story: What I did to get GDPR Compliant