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By Thomas Baekdal - December 2011

One Year of Baekdal Plus: What Did You Get?

Baekdal Plus has now been running for one full year, and this gives us a good opportunity to look back. What did you get for those $49 a subscription costs?

I planned to write what amounted to one report per week (one report is between 10-15 pages), but as it turned out I exceed that by about 20%. The first year of Baekdal Plus amounted to this:

The books

First of all, there were the two books:

The Shift: From print to digital...and beyond

The story about the real shift that is happening in the world of new media. How it is not about the format, but instead a struggle for control between the creators, the publishers, and the readers. It is a struggle for freedom to publish for everyone, and what that shift means for all involved.

- Download now

The Future of Social Commerce

A story about what it really means to create a social shop. That it is not to create a tab on Facebook, in which you display your "catalog". It is about connecting the shopping experience to people's content streams.

- Download now

Both books are free to download for all Plus subscribers.

The reports

Apart from the books, you could also read 42 reports about publishing and new media. Every report is focused around the shift in media that we see all around us.

Each report is between 10-15 pages long and is written with you in mind. It's not generalized "mass-market" content. It is content that *you* can use and content that impacts *your* life. That is two very important elements of Baekdal Plus.

Note: A Baekdal Plus report is coming about the four pillars of value you see illustrated above.

Baekdal Plus is divided up into two main focus areas.

For publishers and for brands focusing on content marketing

For brands and publishers focusing on new media

The interesting thing about all this is that the value of Baekdal Plus is going up every day. Those who subscribed a year ago had to trust that I would produce the content they needed. But if you subscribe today, you get all of the above + all the content of the future.

Free content

On top of all of this, you can also read the 131 articles published for free on (popular articles highlighted below):


The Baekdal/Basic Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


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