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By Thomas Baekdal - August 2013

Targeting Marketing Behavior

This morning, I was reading +Avinash Kaushik wonderful post "See-Think-Do: A Content, Marketing, Measurement Business Framework" - http://goo.gl/yZqmln

In it, Avinash presents a very simple framework for targeting your marketing campaigns and help you understand why you might be missing a huge opportunity.

And since I was felling a bit silly today, I decided to visualize the concept with this image:

In my illustration I have added 'enjoy'. I like the strategy of creating enjoyment (as a separate focus) and how it encourages sharing and word-of-mouth by others. So in this version, I have added all Avinash's points while taking the liberty of expanding it with 'enjoy'ment.

The overall point, of course, is that too many brands only focus on 'do'. E.g.: "buy this now! 10% off". But, if you really want to shine and reach your full potential, you need to expand your thinking to all the other areas as well.

 
 
 

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Thomas Baekdal

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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
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