This morning, I was reading +Avinash Kaushik wonderful post "See-Think-Do: A Content, Marketing, Measurement Business Framework" - http://goo.gl/yZqmln
In it, Avinash presents a very simple framework for targeting your marketing campaigns and help you understand why you might be missing a huge opportunity.
And since I was felling a bit silly today, I decided to visualize the concept with this image:
In my illustration I have added 'enjoy'. I like the strategy of creating enjoyment (as a separate focus) and how it encourages sharing and word-of-mouth by others. So in this version, I have added all Avinash's points while taking the liberty of expanding it with 'enjoy'ment.
The overall point, of course, is that too many brands only focus on 'do'. E.g.: "buy this now! 10% off". But, if you really want to shine and reach your full potential, you need to expand your thinking to all the other areas as well.
Almost every time a news site launched something new, they also cover the same stories the same way.
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AIs can be both good and bad, but using an AI to fake some text is always bad.
Many people in the media wants newspapers to be tax exempt, but what about the rest of the media?
When a publishers says that WhatsApp converts 12 times more people than their website, what does that actually mean?
Facebook said that it wouldn't block misleading political ads, so let's talk about that
Cookies today are doing all kinds of bad things, but did you know that the original creators wanted to stop that?
We all knew this would happen, but Google won't pay publishers for snippets.
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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
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