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By Thomas Baekdal - June 2011

Toyota's Augmented Car

I have seen many augmented reality showcases. From the ones you need to print out and hold you camera in front of (a huge failure, because why would you possible do that?) to elaborate future concepts from Microsoft.

But this one from Toyota actually makes a lot of sense. Unlike other augmented reality concept, you do not have to hold something up in front of your face to see. It simple turns the windows of your car into a touch enabled screen.

The impressive thing is that by having camera's built into the side of your car, you virtually can interact with the world around you.

I'm sure parents would love this.

It was created as collaboration between Copenhagen Institute of Interaction Design and Toyota Motors Europe.

 
 
 

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Thomas Baekdal

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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
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