Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:


By Thomas Baekdal - September 2011

Two New Books From Baekdal Plus

I just launched two new books on Baekdal Plus. Both books are a collection of Plus articles from the first six months. I have divided the content into two packages. One for media and brand people called "Understanding New Media" (152 pages / 28,000+ words). The other one is for media publishers called "The Future of Publishing" (209 pages / 32,000 words). Each book contains 15 Plus article + 5 more article that adds to the whole.

Each book is $18.99 for non-subscribers (+tax if applicable), or, if you are a subscriber, it is completely free.

You might ask, "why publish this as a book?" ...and the reason is two things:

For subscribers:

First, the total volume of Baekdal Plus now exceeds 80,000+ words or more than 510 pages. That is too much content to read of a website. I wanted to give you a more convenient format so that you could catch up at your leisure.

A book is a great format for that. You can load it unto your iPad, Kindle, Galaxy Tab or whatever, and slump in your couch with a nice cup of tea whenever you feel like having relaxing moment.

For non-subscribers:

Secondly, turning Baekdal Plus into two books (or three books with the Social Commerce Book), non-subscriber can get a much better idea of what Baekdal Plus is all about.

I'm giving you a choice. This is a way for you "sample" the full content. You can just buy one book and see if this is something that is useful to you. There is no commitment, no anything.

Obviously, it is cheaper (in the long run) to subscribe for $5/month. You get all the books and all the new content + you get a special feed.

I hope you like "Understanding New Media" and "The Future of Publishing." Happy reading!



The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


—   thoughts   —


What do I mean when I talk about privacy and tracking?


Let's talk about Google's 'cookie-less' future and why it's bad


I'm not impressed by the Guardian's OpenAI GPT-3 article


Should media be tax exempt?


More studies that don't mean what we think they mean


The thing about Facebook and political advertising