One thing I love about Google's App Store is the section called 'Games Worth Buying'. Think about what message this is sending. They are saying, here is a collection of games that are so good that they are worth your time, your attention, your interest, and your passion.
They are worth paying for !!
It's such a simple message, and yet, in the publishing industry we often see the opposite. Making something that is worth it is hard. It takes dedication, real work, real effort, and not to mention real risk. So publishers are increasingly persuading themselves to take the easy route and go for the quick pageviews.
Publishers shouldn't do that. We live in an age of abundance, which means that you either have to exploit the low hanging fruit to build traffic (a very crowded and unprofitable market as a whole), or be worth paying for.
If you were to ask 100 people if you are worth paying for, what would they answer?
And more to the point, what would you have to do to be a part of the 'Worth it'-club?
Almost every time a news site launched something new, they also cover the same stories the same way.
Editorial analytics is the tool we use to define how to report the news.
Google wants to build tracking into the browser, and then remove personal identifiers ... but is that good?
AIs can be both good and bad, but using an AI to fake some text is always bad.
Many people in the media wants newspapers to be tax exempt, but what about the rest of the media?
When a publishers says that WhatsApp converts 12 times more people than their website, what does that actually mean?
Facebook said that it wouldn't block misleading political ads, so let's talk about that
Cookies today are doing all kinds of bad things, but did you know that the original creators wanted to stop that?
We all knew this would happen, but Google won't pay publishers for snippets.
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé