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Baekdal is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.

Baekdal is offered at three tiers. Baekdal/Basic, a free newsletter about media news and trends. Baekdal/Plus, a weekly newsletter for journalists, editors, and audience development managers. And finally, Baekdal/Executive, our full in-depth media reports helping editors-in-chief and executives define their publications better.
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—   trends   —

executive

trends:
The trend and future outlook for "brand+publisher", and how to make that work

plus

trends:
How scared should we be of AIs taking our jobs?

executive

trends:
What is the role of print in 2023?

executive

trends:
Advertising ... 10 years from now

executive

trends:
Advertising will always be a struggle unless we think like brands

executive

trends:
The trends currently favor media innovation

executive

trends:
An ode to journalism (and why I'm frustrated when we are not doing it)

executive

trends:
How to publish news for young people (advisory analysis)

executive

trends:
What we (the press) need to change before the next pandemic

executive

trends:
Wars and advertising don't mix... but we also make it harder for ourselves

executive

trends:
Transactional vs community-based vs societal publishing

executive

trends:
What are the trends that publishers should focus on in 2022?

executive

trends:
9/11 was the first large-scale online news event, and it showed us the trends that we see today

free

trends:
Project journalism in the age of COVID

executive

trends:
Climate change is a news story that requires a very different type of journalism

free

trends:
The day I almost decided to hold the press to account

executive

trends:
Health publishing is about to change in a very dramatic way. Here is how

executive

trends:
The lies we (publishers) tell ourselves about the tech companies

free

trends:
Facebook vs publishers: What is really going on? And why is it bad?

executive

trends:
Let's talk about publishers and (virtual) events in 2021 and forward

executive

trends:
A story about responsibility and privacy (for publishers)

executive

trends:
2021 and forward: What is the future of events for publishers?

executive

trends:
How publishers could organize working from home after COVID-19

executive

trends:
Navigating a winner-take-all media market

executive

trends:
For publishers, the key to personalization isn't to filter

free

trends:
How accurate data was turned into misleading articles by the government ...and the press

executive

trends:
The scam that is ad profiling and targeting

executive

trends:
A guide for how to do entrepreneurial journalism

executive

trends:
Publishers, you need to think like fashion companies

free

trends:
Publishers need to think about link-jacking too

executive

trends:
What really happened to publishers when Google entered the market?

executive

trends:
The trend around creating a news oasis

executive

trends:
How audio is becoming the third great format for publishers

free

trends:
The Filter Bubble is Actually a Decision Bubble

free

trends:
The importance of ad transparency for publishers

free

trends:
Everyone Will Subscribe to Media in the Future. No, Really!

executive

trends:
The Media Trends to Care about in 2019-2024

executive

trends:
The Market for Reviews Has Changed Massively

executive

trends:
Why Don't Print Readers Show Up In Digital?

executive

trends:
Live TV Piracy: Cable TV's 'Music' Moment

free

trends:
Facebook may not be the Right Market for Publishers, but it is for Facebook

executive

trends:
Redefining how we Talk About and Categorize the Media

free

trends:
There is so Much Positivity in the Digital World of Media

free

trends:
Why do YouTubers Hate Journalists, and Should Publishers Pay Their Sources?

executive

trends:
The Media Trends to Care about in 2018-2023

executive

trends:
The Trend of Voice as the New UI for Publishers

executive

trends:
Will AIs Replace the Media?

free

trends:
When Journalism is Causing Unintentional Harm

executive

trends:
The Trend of One: Can We Ever Do Personalization?

executive

trends:
Understanding the Complex Macro Trends That Define the Media

executive

trends:
The Future for Publishers in an Automated World of Machine Learning

executive

trends:
No Publishers, You Don't Own Advertising

executive

trends:
The Trend of Creating High-Value Snackable Content

executive

trends:
2016 Was a Great Year. 2017 Looks to be Even Better

executive

trends:
Let's Talk About Innovation for Publishers

executive

trends:
Brands and Publishers: The Trend of Sponsored Content

free

trends:
Okay, Okay... Let's Talk About Pokemon Go for News

executive

trends:
Traditional Media Needs Influence-based Advertising to Succeed

free

trends:
Losing Relevance, Unintentional Bias and the Media

executive

trends:
Creating the Future of LIVE Video

executive

trends:
Future of AI/Chat: It's Time To Step Up The Game

executive

trends:
The Future of VR and 360 Video

executive

trends:
2016 for Brands, Magazines and News: What to Act On

executive

trends:
The Uncertain Future of Advertising

executive

trends:
The Three Probable Future Paths of News

executive

trends:
Future of Books Is Not As Interesting As The Future Of Storytelling

free

trends:
Why Pretty Much All 360 VR Videos Get It Wrong

executive

trends:
Brands, Mobile, and The Customer Who Isn't Behaving The Way We Like

executive

trends:
The Five Behaviors That Define The News Business

executive

trends:
The Demise of Old TV

executive

trends:
The Future for Wearables of News

executive

trends:
The Advertising Wake Up Call

executive

trends:
Four Big Trends to Reach 'New Normal' in 2015

executive

trends:
The Amazing Future of Individual Media

executive

trends:
The Next Step For Newspapers

executive

trends:
Rethinking Advertising in the Connected World

free

trends:
All Shipping in the Future Will Be Free

executive

trends:
The Trends That Form Wearables

free

trends:
Stop Thinking About Devices

free

trends:
What is the Perfect YouTube Ad Length?

executive

trends:
Trend Patterns from Music to News

executive

trends:
Brand Comparison Study: What's Really Happening on Facebook?

executive

trends:
2014, The Next Step for Newspapers

free

trends:
Drones: The Future of Shipping

executive

trends:
The Future of Packaged News

executive

trends:
The Future of Customer Attribution Models

executive

trends:
News as Data and the Future of Newspapers

executive

trends:
Understanding Change And Predicting Trends

executive

trends:
Understanding The Importance of the Trend of Convenience

executive

trends:
Facebook is Back, Baby

free

trends:
TV Commercials versus Digital Advertising

free

trends:
Gawker and The Future Trend of Publishing

free

trends:
2013: What To Focus On

executive

trends:
The Shift from Single Consumption to Multi Consumption Behavior

free

trends:
It's a Mobile + Multi World

free

trends:
Newspapers Going Digital ... or are They?

free

trends:
Is There a Future for Traditional PR?

executive

trends:
What Comes After Facebook? The Future of Social Media

free

trends:
Ebookifying a Website For Touch Based Devices

executive

trends:
The Future of Analytics And The Trend of Demonstrable Causation

free

trends:
The Mobile Shift is Already Here

executive

trends:
RESET: The Future of Books in 2015

executive

trends:
RESET: Advertising Agencies in 2015

free

trends:
People No Longer Decide What Device They Use

executive

trends:
2015: The Transformation of the Newspaper

executive

trends:
The Future Role of Publishing: Think VC for Authors

executive

trends:
RESET - What If You Could Start Again?

free

trends:
Lies, Damned Lies, and Ebooks

executive

trends:
The Real Mobile Shift - For Brands

executive

trends:
The Real Mobile Shift - For Publishers

executive

trends:
Self-publishing is Great, but...

free

trends:
When is Something Dead?

free

trends:
Why Books are Still a Powerful Media

free

trends:
Format, you ask? What Format?

free

trends:
How Ebooks Change Our Lives and Homes

free

trends:
Print to Digital is only the first step

free

trends:
Summer 2011 is Digital. Not Online vs. Offline

free

trends:
Goab TV - The future of TV

free

trends:
No, Facebook is not Killing Your Website. New user behavior is

executive

trends:
Social commerce and the new store fronts

executive

trends:
The Future of News And The Replicators

executive

trends:
The New World of Sources, Channels, and Destinations

executive

trends:
How Trends Are Made; The Macro Trends and Mobile Payments

free

trends:
The Many Trends of 2011

free

trends:
Newspaper's Future in the Browser

free

trends:
The Future of Foursquare/Gowalla

free

trends:
From Distribution To The Link Economy

free

trends:
The Future of News, Tablets, and Business Models

free

trends:
The Future of Search is More than Social

free

trends:
What the Heck is Social News?

free

trends:
Is Social Taking over Google?

free

trends:
The Future of Bus Stops

free

trends:
Where is Everyone?

free

trends:
The Future of Epaper

free

trends:
The Mobile Internet Revolution is here

free

trends:
Is the Web ready for HD video?

free

trends:
Doing Business in Second Life

free

trends:
The Digg of Death

free

trends:
New York Times Reader for Vista
 
 

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé