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Executive Report - By Thomas Baekdal - August 2020

A story about responsibility and privacy (for publishers)

I want to talk a little bit about privacy and why we as publishers need to act. I also want to talk about the challenges we face, and how we could possibly change those in the future.

But before I do this, I want to tell you a story and then I'll show you an experiment that I did last week. If you have not yet realized how much of a problem we have, this will show you.

So, get yourself a nice cup of your favorite beverage, and let's begin.

The story about responsibility

One of the things that surprised me the most when I first started working in the media industry was how differently publishers see their audiences compared to brands.

I started my career in the fashion industry, and when you work for a brand there are two things that are drilled into your mind from the very first day.

The first thing is that the customer is king, and the second thing is that there are sales and marketing laws that we always have to account for.

I'm not saying brands are always doing this (we have seen plenty of examples where they don't), but what it means is that there are very real consequences if you get caught, which creates a culture where you always have the customers and the public in mind. And if you ever face something where the public don't like what you are doing, as a brand, you immediately go into crisis mode and try to fix it.

I want to tell you about two such examples from my days in the fashion world, and we will start in the early 2000s.

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What is Baekdal?

Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


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