Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

free

 
By Thomas Baekdal - June 2011

Format, you ask? What Format?

A quick reminder to all brands and publishers out there. You no longer control the format.

Here is the same post from Facebook, viewed in Flipboard horizontally and vertically. You ask left or right? Try up or down! Try cropping.

Horizontal

Vertical

Note: Here is how to fix it.

 
 
 

The Baekdal/Basic Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   trends   —

executive

trends:
The trend and future outlook for "brand+publisher", and how to make that work

plus

trends:
How scared should we be of AIs taking our jobs?

executive

trends:
What is the role of print in 2023?

executive

trends:
Advertising ... 10 years from now

executive

trends:
Advertising will always be a struggle unless we think like brands

executive

trends:
The trends currently favor media innovation