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A quick reminder to all brands and publishers out there. You no longer control the format.
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Personalization is a hot topic for publishers, but it not just about filtering what people see.
Ad tech promises to deliver better ads to you, but their profiling does the opposite.
Entrepreneurial journalism is an important trend for the future of media. But what is it?
Will we ever have too many media subscriptions? In short no.
The fight between publishers and Google has come to the US, but it's a fight that you cannot win.
Audio is beginning to look like video. A format that is used everywhere.
What are the most important trends to focus on for publishers in 2019 and forward?
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
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