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A quick reminder to all brands and publishers out there. You no longer control the format.
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The people in charge of buying ad space needs the ads to work.
The rising inflation and energy costs demands more of publishers.
Journalism is a vital part of society, but not all forms of news should be considered journalism
Being relevant to young people is about much more than just TikTok.
We had the money, the technology, and the infrastructure ... but not the will.
Publishers are frustrated by brands cutting advertising next to war coverage.
In the old days we just reported the news to a mass-market. Not anymore.
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
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