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A quick reminder to all brands and publishers out there. You no longer control the format.
Here is the same post from Facebook, viewed in Flipboard horizontally and vertically. You ask left or right? Try up or down! Try cropping.
Note: Here is how to fix it.
We had the money, the technology, and the infrastructure ... but not the will.
Publishers are frustrated by brands cutting advertising next to war coverage.
In the old days we just reported the news to a mass-market. Not anymore.
Climate change is not a news story. It's a community project.
What are the many challenges we face when planning future events?
2020 is the year we need to change the way publishers look at privacy.
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
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