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Executive Report - By Thomas Baekdal - April 2016

Future of AI/Chat: It's Time To Step Up The Game

We are living in exciting times because the very foundation of how we communicate with and consume media is changing. Last week I wrote about the future of 360 degree video and virtual reality, and next week I will talk about LIVE video. But there is another future that is equally exciting (if not more). It's the future of artificially intelligent chat robots.

This is such an exciting future, because it has the potential of simply replacing much of what we define as the media today, which is both a good and a bad thing depending on how you look at it.

But, like with 360/VR, much of what we see today isn't really part of this future. Instead, it's mostly just a repackaging of concepts that we already know won't provide any useful value.

So let's talk about this.

AI chat bots of the past

Before we talk about the future, it's important to remember what we have already tried. We will start off with one of the earliest chat bots called Eliza. It was invented in the 1960s and was mostly just a natural language processing demo.

Mind you, Eliza is mingboggingly stupid. It doesn't actually know anything, but will instead just ask you a counter question based on very simple pattern matching. Here is a conversation I had with it recently.

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Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


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