Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:


By Thomas Baekdal - April 2011

Goab TV - The future of TV

There are a lot of concepts out there about for the future of TV, but german Syzygy Lab pretty much nails it. Their approach is to create a multi-platform/device entertainment experience. They are essentially turning your TV into a viewer, and your iPad or mobile into a magazine like remote.

Watch the teaser:

Your TV experience is designed like a visual news aggregator, bringing you the kind of content you want, tailored to what you like. The content comes from multiple channel, including your social channel. You can share the experience. Take part in live shows. Get additional content and information about what you are watching.

The future of TV is essentially a digital-aggregated-visual-magazine, in which the actual TV viewing is only a small part of it. The TV itself is merely a way to watch something bigger and better, from the comfort of your couch.

This is what the TV guide looks like. It is not designed by the traditional methods. Things like categorizing by the sender (like what TV network it is from), or by time, is replaced by focusing on what you like, when you like it.

It doesn't matter where it is from, or when it published. The only thing that matters is how it relates to you. And everything is on-demand.

When you dive into a specific show, you get an overview of what it is about, a description, ratings, social connectivity etc.

You then choose to watch a preview, or simple watch the entire show right there. If you want to watch it on your big TV screen, just double-tab the video.

You can alter the type of content that it present to you, by telling it what type of mood you are in. You can even combine several moods - like "hilarious, sporty, romance."

You can easily switch between users, giving each member of your household their very own programming guide.

You can search and bookmark specific channels. You can also publish your channel for others to see. As well as subscribing to other people's channels.

The TV experience is "augmented" with additional information. Like live-scoring, graphs and interactive media. And because the exploring takes place on your iPad or mobile device, you don't get the cramped TV experience you get from set top boxes.

Social is a big element throughout the experience. From watching what you friends are doing, to actively participating with them during a show.

The user can see if friends are watching a certain program and can even watch it together with them. He can see live video pictures that allow him to share his reaction to what happens immediately. It's just like being together " no matter how far apart they are in physical space.

And finally, because the experience is on a separate device, brands can showcase the products people see on the screen, with a shopping experience on the iPad - while a show is playing.

This is indeed the future of TV. We just have to wait and see how long it will take, for the TV conglomerates, to get on board with this "open" environment. An environment that is not based on their preferences, but rather on each person's personal taste.


The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


—   trends   —


The trend and future outlook for "brand+publisher", and how to make that work


How scared should we be of AIs taking our jobs?


What is the role of print in 2023?


Advertising ... 10 years from now


Advertising will always be a struggle unless we think like brands


The trends currently favor media innovation