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You are not marketing your product; you are finding ways to help people. And you do so by communicating with your followers. It's not publishing; it is chit chatting.
We are well into 2011, and that means that social is no longer just something we can experiment with. Here in 2011 we have to make it work. It is now part of the primary branding, marketing, sale, and communication strategy.
You need to use social channels in a way that optimizes results. Do you know what actually happens when you post a tweet or a an update on Facebook?
On Twitter, the vast majority of your engagement happens within the first hour of a tweet. Tweeting once a week won't work. You are not even going to reach more than about 4% of your followers.
You need to apply drastically different tactics to make your communication work on social channels. You have to turn a single launch event into a social launch stream.
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Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
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Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
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