Subscribe
for just...
plus
The macro trends help you spot the real trends, and guides you to make the right decisions.
Our world is changing at an ever faster pace and "trends" is the new buzzword. Many people have been pointing toward hundreds of new trends that you have to embrace, or prepare for in 2011.
A big trend in 2011 is mobile payments. But is it really a trend, or is there something else going on?
The problem is that most blogs fail to understand why a trend is happening. They just see change, and then they call it a trend. Without asking why, there is a big chance that it could be flop. Worse, it might be a trend that is only the first step toward another much bigger trend, which you will then fail to see in time.
One example: Many people are now focused on the trend of tablet magazines. What they don't realize, is that the trend is about always having access to what you are interested in. The real trend is about device independence, and the tablets are just another channel.
Creating a magazine only for the iPad is just as bad as creating a magazine only for print. It is the same with websites, marketing campaigns, web shops, etc.
In order to identify the real trend, you have to look at the macro trends. The trends that create all the other smaller trends. Specifically there are two really big macro trends that tie into everything else.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Being relevant to young people is about much more than just TikTok.
Free for subscribers
...or full access for $12
We had the money, the technology, and the infrastructure ... but not the will.
Free for subscribers
...or full access for $12
Publishers are frustrated by brands cutting advertising next to war coverage.
Free for subscribers
...or full access for $12
In the old days we just reported the news to a mass-market. Not anymore.
Free for subscribers
...or full access for $12
For the newsroom, the business side, and the market
Free for subscribers
...or full access for $12
How the media trends of 2001 defines the world today.
Free for subscribers
...or full access for $12
Climate change is not a news story. It's a community project.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
What are the many challenges we face when planning future events?
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
plus
plus