Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

plus

 
Plus Report - By Thomas Baekdal / Marcela Kunova - November 2020

Let's talk about publishers and (virtual) events in 2021 and forward

Note: This article is a collaboration between Marcela Kunova, editor of Journalism.co.uk and organizer of the Newsrewired conference, and me (Thomas Baekdal). Over the past months, we have had several discussions about the challenges for event organizers, and this article serves as a summary of this.

2020 has been a really strange year. So many things in the media have changed, in both good and bad ways. One of the really big changes has been around events.

Before the pandemic, physical events were seen by publishers as a new and exciting area of growth. But then came 2020, and everything changed. Now, the trend around virtual events has been absolutely booming, and this is both good and bad.

Most of all though, 2020 has been a tremendous learning experience. We have seen how the trend of virtual events has evolved, and now we have a much better idea about what is to come and what people expect in the future.

So, let's talk about the many challenges, but also the opportunities that lie ahead.

Two major changes we need to be aware of

Before we get to some of the details, there are two major things that either have, or will, change the future of events.

The first thing is that people have become much more aware of the potential of virtual events. It's no longer just a weird thing that people would never really do. It has become its own form of event.

This is important for us to recognize because it doesn't just change the way people think about virtual events, it also changes the way people think about physical events.

Think about this the same way as we think about webshops and physical shops. Back when ecommerce started to take off, all the physical shops suddenly found that it was becoming much harder to run a shop. Why would people take the time to go down to buy something in a physical shop when you could just order it from your couch at home?

 
This 22 page report is exclusive for subscribers. (login)

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

Subscribe
for just...
$9
MONTH
Subscribe
for just...
$99
YEAR
You get one month for free

 

Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.

As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.

I'm a company, can we pay via an invoice?

Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.

Is there an Enterprise Plan?

Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).

Can you create a report just for us?

Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.

 

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   trends   —

free

trends:
Facebook vs publishers: What is really going on? And why is it bad?

plus

trends:
Let's talk about publishers and (virtual) events in 2021 and forward

plus

trends:
A story about responsibility and privacy (for publishers)

plus

trends:
2021 and forward: What is the future of events for publishers?

plus

trends:
How publishers could organize working from home after COVID-19

plus

trends:
Navigating a winner-take-all media market