One of the big questions that many have discussed over the past several years is whether there is a 'winner-take-all' effect in the media, and how that will affect our future.
This is a very interesting discussion, but it's also a very complicated one. Where we might see a winner in one area, we often also see increased levels of innovation in other areas.
So, let's really dive into this.
How does the winner-take-all effect impact the media, and what changes does it force us to make?
First of all, when I say 'winner-take-all', what do you think that means?
Well, according to the dictionary, it's like this:
This is certainly something that many people in the media will agree to. Many will say: "Yes, just look at Google and digital advertising!"
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