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Executive Report - By Thomas Baekdal - October 2011

Self-publishing is Great, but...

Your success is entirely depended on how good you are at building up a strong community. Without it, you have very little chance success. Nobody is selling your books for you. You have to do everything yourself.

What is the right price for an ebook? Some seem to think it should be 99 cents, while others believe that, without print, it should be less than half. In this article, we are going to find the right price and explore the future of self-publishing authors.

Over the past couple of months, I have received quite a lot of emails and tweets from people asking me about self-publishing. Almost of them have been of a technical nature, what app do you use to convert you books to ePub, what channels do you use, and etc.

But I get the feeling that many think that publishing your own book is just a matter of writing it, converting it to ePub, and then submitting it to the largest book store on the planet, commonly known as

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What is Baekdal?

Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


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