Subscribe
for just...
plus
We are living in exciting times. After a couple of years of very little change, we are now seeing three major changes to how we communicate and publish. We have the world of VR/360 videos. We the have world of AI chat bots (although few are either chat or AI), and we are also seeing the very exciting world of LIVE videos.
I have already written extensively about the first two (see the links above), so now let's take a hard look at live videos.
Of all the trends that we see at the moment, live videos is the least exciting one from the technology perspective, but it's also the most exciting one in terms of short term potential. The two other trends are both long term concepts. They have little real impact today, but have very interesting potentials five to ten years from now. The examples that we see with VR and chat are mostly just tech demos with little real-world use.
For instance, why would you use a chatbot to navigate the menus of a website, when you are already holding a 5.5" screen in your hand? It's fancy demonstration of tech, but after the initial excitement wears off, people will realize how slow and cumbersome that interaction really is.
But live video is different because we are already at the point where it just works. We don't need to invent the next step. We don't need to take it up to another level. What we have today is already useful and powerful.
The biggest reason it is exciting today is not that it's new. Live video has been around for a very long time, and live video sites like Ustream, Livestream, and many others have been around for ages. But what is new is that we have refined how it's done. And with Facebook Live, it has now been completely integrated into the very moments that we already have.
We no longer need to go somewhere else to watch something live, and that makes a big difference.
The future of live video looks to be very promising, but it's not without its challenges. Live is one of the hardest things to do right. So let's talk about these challenges, and what you need to do make it work.
One of the first problems that we have with live video is the very concept on which it is based. It's a concept that has been in decline for a very long time. Yes, you read that right. The concept of what defines live video is in decline.
You see, live video is fundamentally the old form of media.
Let me give you an example.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
What are the many challenges we face when planning future events?
Free for subscribers
...or full access for $9
2020 is the year we need to change the way publishers look at privacy.
Free for subscribers
...or full access for $9
What will events look like for publishers in 2021 and beyond?
Free for subscribers
...or full access for $9
COVID-19 has forced many publishers to work remotely, but here is how people do it real time.
Free for subscribers
...or full access for $9
Is there a winner take all effect in the media?
Free for subscribers
...or full access for $9
Personalization is a hot topic for publishers, but it not just about filtering what people see.
Free for subscribers
...or full access for $9
Ad tech promises to deliver better ads to you, but their profiling does the opposite.
Free for subscribers
...or full access for $9
Entrepreneurial journalism is an important trend for the future of media. But what is it?
Free for subscribers
...or full access for $9
Will we ever have too many media subscriptions? In short no.
Free for subscribers
...or full access for $9
The fight between publishers and Google has come to the US, but it's a fight that you cannot win.
Free for subscribers
...or full access for $9
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
plus
plus