Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:


Executive Report - By Thomas Baekdal - March 2016

The Future of VR and 360 Video

One of the things that everyone in media is talking about these days is the future of VR, and especially all the 'new' things like virtual reality apps and 360 degree videos.

So in this article, we will take a look at both of these. We will talk about what is the future, what isn't the future, and also about how things need to be taken to a completely different level than what we see today.

Before I start, though, we have to discuss the scope of things, and especially how far into the future are we talking about? If we are only talking about 2016, then the future is mostly gimmicky. There is no real business scope for any of the things we see today.

If we talk about five years into the future, to 2021, then things start to look slightly more interesting, but we are still limited by all the behaviors, technology and problems with access that exist today.

However, if we look 20 years into the future, to 2036, then a lot of things are likely to change simply because we would have eliminated most of the limitations that we see today.

In this article, we will mostly focus on 2021 by talking about how we need to move beyond 2016. I will not talk about 2036, but I will point out some of the limitations that we will have in 2021 which might have vanished by then.

Sound good?

So, let's go. I will first talk about virtual reality and then 360 degree experiences.

Virtual reality

The future of virtual reality is actually quite interesting, but we need to talk about something here. When I see journalists talk about virtual reality, they talk about it as if it's something completely new. And we see journalists at media conferences appearing gobsmacked about this new wonder.

One example was at the latest News:ReWired conference where journalists apparently tried it for the 'first time'.

This 44 page report is exclusive for subscribers. (login)

Subscribe now to get full access to this Baekdal/Executive report

This Baekdal/Executive article can only accessed bysubscribing to Baekdal/Executive (which also gives you full access to our full archieve of executive reports)

What is Baekdal?

Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.

Baekdal comes in three tiers:


Free weekly newsletters for media professionals, focusing on news, trends, and quick insights.


Weekly media insights and analysis for journalists, editors, and business managers, helping you focus and optimize your newsroom and audience engagement.


In-depth media reports for editors-in-chief, executives, and other decision makers, helping you understand the future of media, trends, patterns, monetization, data, and strategies.


The Baekdal/Basic Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


—   trends   —


The trend and future outlook for "brand+publisher", and how to make that work


How scared should we be of AIs taking our jobs?


What is the role of print in 2023?


Advertising ... 10 years from now


Advertising will always be a struggle unless we think like brands


The trends currently favor media innovation