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Executive Report - By Thomas Baekdal - July 2014

The Next Step For Newspapers

Last month I wrote an article questioning the editorial focus on traditional newspapers, in which I compared them to supermarkets with random products. That article has now been read by more than 60,000 readers, and it created a fair amount of buzz.

But in that article, I never really looked at what newspapers should do to fix their supermarket problems. It's one thing to realize what the problem is, but what do you do about it?

So this article will explore just that. What is the next step for newspapers? What is your role in the future?

There is no single solution

One of the greatest challenges in writing this article is that there is no single solution. The defining characteristic of the transformation of news is that it's being scattered into several different types of businesses.

And the reason is that the old model of creating a single package for everyone only works as long as you live in world of scarcity.

The other defining characteristic is that we now have many others ways of connecting to information around us. This is a very different type of world than the one we used to have.

The best way to explain this is with the two illustrations below.

If we go back 25 years, before the age of the internet, we lived in a world where it was incredibly hard to obtain information. We were practically living in an information vacuum.

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What is Baekdal?

Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


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