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Plus Report - By Thomas Baekdal - February 2014

Trend Patterns from Music to News

A couple of days ago, Avinash posted about a new research study by Google looking at our changing taste in music. It's a truly wonderful visualization, not so much because of the music, but more because of how it so brilliantly explains the changes we are all experiencing in the media industry.

What we see in the music industry is almost identical to the macro trends that are happening to the world of magazines, newspapers, blogs and online sites. It simply illustrates what happens when you combine technology as 'an enabler' with the trend of abundance, and it's fascinating.

Let me take you on a guided tour. We will start with music, and then we will discuss why we see the same trend in the world of news and content.

The evolution of music from 1950 to today

Google's Big Picture group looked at the evolution of music from the 1950s until today, and the result is this stunning graph:

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


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