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There is no such thing as social media fatigue. We are not tired of social, we are tired of all the things that get in the way of being social.
In case you have been on vacation for the past 6 months, you'll know that Facebook and Twitter are in a bit of trouble. I don't mean they are about to go bankrupt or anything (they won't), but we're seeing a clear trend of disapproval towards them.
In a recent consumer satisfaction report by ForeSee, Twitter and Facebook scored well below what you would expect, averaging 62.5 out of 100 (that's well below the average of 74.2).
In comparison, Google+ scored 78, Google Search scored 82, Bing Scored 81, Yahoo scored 78, Wikipedia 78, and the average score for newspapers was 73.
More to the point, Facebook represents the largest drop of all the digital brands measured. And while this report only measured consumer satisfaction, we see the same trend in business satisfaction.
Some people call this social media fatigue, but there is a lot more to it than that. In fact, there is no such thing as social media fatigue. We are not tired of social, we are tired of all the things that get in the way of being social.
We have the issue of control. When you create a blog, you feel in control. It's your blog and you decide what happens to it. You decide what service to use, how to use it, how to design it, what features to include, and the overall structure. A blog feels like an extension of yourself because you make all the decisions.
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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
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