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executive

 
Executive Report - By Thomas Baekdal - September 2017

Will AIs Replace the Media?

Today we are going to talk about jobs, specifically whether AIs (artificial intelligences) will replace the jobs that currently exist in the media industry.

This is a topic I have tried to avoid when I have written about the media and AI in other articles, but I keep getting questions about it.

So, will AIs replace the journalists of today?

Yes, obviously... but it's not quite as simple as that. We are looking at this from the wrong angle, and the truth is far more complex and much more interesting.

Automation is nothing new

Let me start off by talking about a completely different industry, and by showing you something truly fascinating. The point here is to give you a bigger perspective of what automation is doing to our society as a whole.

 
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What is Baekdal?

Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

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